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Implementation
Results
LOI International conducted the largest, most inclusive research survey ever
executed in the industry.
This report is a culmination of those results. In addition to providing raw data,
LOI International has interpreted the information in order to provide a solid
understanding of what the numbers and comments mean.
It's meant to give valuable insights on how to create and implement solid
media relations strategies that solidify a technology company's place in the
market.
This information is for both established and
upstart companies. If you're part of a marketing
communications team looking to sharpen your
approach to media relations, this report is for you.
Likewise, if you're a 'jack or jane
of all trades' in your organization and have media
relations on your long to-do list, the results will
offer quick, direct, and easy-to-implement ideas.
Editorial Survey Report: Broadcast Technology Media 2008-9
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