| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Front views of the
Wood Wire WOW!
postcard campaign
Wood Wire WOW!
postcard campaign
Direct Marketing
Harris acquired Pacific Research & Engineering and immediately
assimilated the operations into the Broadcast Communications
Division. A campaign was needed to go to radio station engineers
and managers to promote that Harris was now expanding its radio
systems integration business.
A series of three post cards was picked due to simplicity and
cost-effectiveness. The three elements that needed to be conveyed
could easily fit this scenario.
The theme of Wood Wire WOW! was created to promote cabinetry,
wiring, and the overall net effect of using Harris integration
capabilities, respectively.
Harris acquired Pacific Research & Engineering and immediately
assimilated the operations into the Broadcast Communications
Division. A campaign was needed to go to radio station engineers
and managers to promote that Harris was now expanding its radio
systems integration business.
A series of three post cards was picked due to simplicity and
cost-effectiveness. The three elements that needed to be conveyed
could easily fit this scenario.
The theme of Wood Wire WOW! was created to promote cabinetry,
wiring, and the overall net effect of using Harris integration
capabilities, respectively.
Implementation
Results