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Key To
Digital Radio
Digital Radio
Key To Digital Radio
When it was obvious that digital radio was an up and coming wave
of the future, the strategic decision of positioning Harris Corporation
Broadcast Communications Division as the educational leader in
digital technology was of utmost importance.
Based on that, the Key to Digital Radio was produced as a 116-page
guide to both engineers and managers to aid them in better
understanding the technology. End-to-end information from
microphone to transmission was included in this handy-sized book.
The entire project from design, pagination, writing, layout, production
and printing to mailing it to over 12,000 U.S. radio stations was
carefully thought out.
The result? Harris Corporation Broadcast Communications Division
was positioned as a company on the leading edge of digital
technology and in position to capture the largest market share.
When it was obvious that digital radio was an up and coming wave
of the future, the strategic decision of positioning Harris Corporation
Broadcast Communications Division as the educational leader in
digital technology was of utmost importance.
Based on that, the Key to Digital Radio was produced as a 116-page
guide to both engineers and managers to aid them in better
understanding the technology. End-to-end information from
microphone to transmission was included in this handy-sized book.
The entire project from design, pagination, writing, layout, production
and printing to mailing it to over 12,000 U.S. radio stations was
carefully thought out.
The result? Harris Corporation Broadcast Communications Division
was positioned as a company on the leading edge of digital
technology and in position to capture the largest market share.
Implementation
Results