| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
| Corporate Identity and Advertising Standards Manuals for Harris Corporation |
Corporate Identity
Deciding to change your corporate identity is no easy task and
certainly not to be taken lightly. Everything must be considered from
broad concepts down to the smallest detail.
Implementing a new identity system and tagline for the Broadcast
Communications Division of Harris Corporation was a major
undertaking that required great coordination between internal teams
and outside vendors. Not only was a broad marketing campaign
launched across all divisions internally and externally, but a new
logo and tagline was premiered in support of the effort.
It was necessary to have everything from a small business card to a
large sign on a building changed all at once on the same day to
reveal the new corporate identity. This was done with planned
events that showcased the new logo and explained why the change
was made. Brand-new materials were handed out and put in use at
the same time— in 15 facilities worldwide.
Resulting from the effort, was a corporate-wide synergy in how the
company was portrayed. To reinforce this effort, guidelines and style
and format protocols were put in place.
Deciding to change your corporate identity is no easy task and
certainly not to be taken lightly. Everything must be considered from
broad concepts down to the smallest detail.
Implementing a new identity system and tagline for the Broadcast
Communications Division of Harris Corporation was a major
undertaking that required great coordination between internal teams
and outside vendors. Not only was a broad marketing campaign
launched across all divisions internally and externally, but a new
logo and tagline was premiered in support of the effort.
It was necessary to have everything from a small business card to a
large sign on a building changed all at once on the same day to
reveal the new corporate identity. This was done with planned
events that showcased the new logo and explained why the change
was made. Brand-new materials were handed out and put in use at
the same time— in 15 facilities worldwide.
Resulting from the effort, was a corporate-wide synergy in how the
company was portrayed. To reinforce this effort, guidelines and style
and format protocols were put in place.
Implementation
Results