| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Qualitative Focus Groups differ from traditional focus groups in the
information is gathered in a much more in-depth, conversational
manner.
Participants are asked open-ended questions so that a company
can truly gain valuable incites into perceptions of a product or service.
LOI International has a background in meeting with a client to find
out the information they're trying to discern and creating a list of
questions that need answered. Once completed, LOI gathers the
group of participants and makes them feel at ease so that they'll
comfortably answer the questions.
information is gathered in a much more in-depth, conversational
manner.
Participants are asked open-ended questions so that a company
can truly gain valuable incites into perceptions of a product or service.
LOI International has a background in meeting with a client to find
out the information they're trying to discern and creating a list of
questions that need answered. Once completed, LOI gathers the
group of participants and makes them feel at ease so that they'll
comfortably answer the questions.
Implementation
Results