| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Client: Vizrt, AS
What they do: Virtual Set, 2D and 3D graphics company
internationally serving the broadcast market.
LOI International Marketing Overview:
Vizrt was in a positioning of needed maximum exposure from its
large investment in the largest industry trade show of the year.
In order to get Vizrt better know in the US market and make them
standout against competition, LOI International generated a
marketing communications plan specific to the Spring National
Association of Broadcasters Show. The plan included conducting
and editorial survey, creating a cohesive advertising and PR plan,
consulting on a new website, and conducting a competitive
assessment while at the show itself.
What they do: Virtual Set, 2D and 3D graphics company
internationally serving the broadcast market.
LOI International Marketing Overview:
Vizrt was in a positioning of needed maximum exposure from its
large investment in the largest industry trade show of the year.
In order to get Vizrt better know in the US market and make them
standout against competition, LOI International generated a
marketing communications plan specific to the Spring National
Association of Broadcasters Show. The plan included conducting
and editorial survey, creating a cohesive advertising and PR plan,
consulting on a new website, and conducting a competitive
assessment while at the show itself.
Client Activities included:
Overall communications strategy
and implementation
Editorial survey
Advertising planning and design
consultation
Website re-architecture/re-design
consultation
At-Show competitive assessment
Overall communications strategy
and implementation
Editorial survey
Advertising planning and design
consultation
Website re-architecture/re-design
consultation
At-Show competitive assessment
Implementation
Results