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Client: SCMS
What they do: Distributor of radio broadcast equipment
LOI International Marketing Overview:
With digital radio hitting the high point of being implemented at
hundreds of radio stations across the United States, SCMS needed
a way to reach broadcasters and demonstrate its solutions.
A regional digital radio conference was planned for Charlotte, NC. A
full-day of speakers was arranged. Additionally, vendors were
solicited for both sponsorships and booth space on a show floor that
took up two ballrooms. Over 200 customers that registered enjoyed
a full day of learning and demonstrations of the latest products from
more than 50 vendors.
What they do: Distributor of radio broadcast equipment
LOI International Marketing Overview:
With digital radio hitting the high point of being implemented at
hundreds of radio stations across the United States, SCMS needed
a way to reach broadcasters and demonstrate its solutions.
A regional digital radio conference was planned for Charlotte, NC. A
full-day of speakers was arranged. Additionally, vendors were
solicited for both sponsorships and booth space on a show floor that
took up two ballrooms. Over 200 customers that registered enjoyed
a full day of learning and demonstrations of the latest products from
more than 50 vendors.
Client Activities included:
Event logistics and promotion
Public relations
Advertising production and planning
Speaker and agenda scheduling
Dedicated event website
Solicitation of sponsorships and
booth space from vendors
Event logistics and promotion
Public relations
Advertising production and planning
Speaker and agenda scheduling
Dedicated event website
Solicitation of sponsorships and
booth space from vendors
Implementation
Results