| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Client: Opticomm
What they do: Manufacturer of fiber optic broadcast transmission
systems
LOI International Marketing Overview:
Opticomm had a revolutionary method of product configuration to
introduce at the National Association of Broadcasters annual show
and needed a way to get the attention that it deserved.
LOI International was able to generate interest in Opticomm before
the show with strategic releases on clients, products, and
technology. Editors were contacted personally for a press
conference to demonstrate the new technology at the show itself.
Over 15 editors from around the world attended- a high number for
the broadcast industry. Additionally, Opticomm had a half-page story
in the NAB Daily the day after the conference. Beyond that, coverage
of the technology lasted for months after the show itself.
What they do: Manufacturer of fiber optic broadcast transmission
systems
LOI International Marketing Overview:
Opticomm had a revolutionary method of product configuration to
introduce at the National Association of Broadcasters annual show
and needed a way to get the attention that it deserved.
LOI International was able to generate interest in Opticomm before
the show with strategic releases on clients, products, and
technology. Editors were contacted personally for a press
conference to demonstrate the new technology at the show itself.
Over 15 editors from around the world attended- a high number for
the broadcast industry. Additionally, Opticomm had a half-page story
in the NAB Daily the day after the conference. Beyond that, coverage
of the technology lasted for months after the show itself.
Client Activities included:
Press release writing and
submission to publications
Press conference logistics
Generation of editorial lists for five
additional markets
Press release writing and
submission to publications
Press conference logistics
Generation of editorial lists for five
additional markets
Implementation
Results