| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Client: MYAT
What they do: Manufacturer of broadcast line systems and
components
LOI International Marketing Overview:
When MYAT spent its time developing great product introductions in
time for the NAB Show and needed to quickly promote it, LOI
International was called upon to get the job done.
In just a couple months before the show, an on-site booth promotion
was created, press releases were generated and disseminated to
the trade press, press kits were created, and a direct mail piece was
designed and sent to attendees of the show before they arrived.
What they do: Manufacturer of broadcast line systems and
components
LOI International Marketing Overview:
When MYAT spent its time developing great product introductions in
time for the NAB Show and needed to quickly promote it, LOI
International was called upon to get the job done.
In just a couple months before the show, an on-site booth promotion
was created, press releases were generated and disseminated to
the trade press, press kits were created, and a direct mail piece was
designed and sent to attendees of the show before they arrived.
Client Activities included:
Promotion planning for NAB Show
Press relations related to NAB Show
Direct mail for NAB Show
Promotion planning for NAB Show
Press relations related to NAB Show
Direct mail for NAB Show
Implementation
Results