| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Client: Fibre Glast Developments, Inc.
What they do: A distributor of packaged fiberglass products serving
domestic and international markets
LOI International Marketing Overview:
Fibre Glast Developments was ready to take their marketing strategy
and implementation to the next level as a part of an overall
expansion plan.
LOI International served as outsourced marketing resource.
Marketing management and strategy was handled by LOI staff
including the selection of employees. Determining overall direction
with all communications activities was crucial. As a result a catalog,
direct mail, advertising, collateral, e-marketing, web, and online
commerce tactics were produced.
What they do: A distributor of packaged fiberglass products serving
domestic and international markets
LOI International Marketing Overview:
Fibre Glast Developments was ready to take their marketing strategy
and implementation to the next level as a part of an overall
expansion plan.
LOI International served as outsourced marketing resource.
Marketing management and strategy was handled by LOI staff
including the selection of employees. Determining overall direction
with all communications activities was crucial. As a result a catalog,
direct mail, advertising, collateral, e-marketing, web, and online
commerce tactics were produced.
Client Activities included:
Marketing strategy
Communications planning
Collateral development
Design, production, and distribution
of catalog
Online activities including website
and electronic newsletters and
promotions
Approval process implementation
Marketing strategy
Communications planning
Collateral development
Design, production, and distribution
of catalog
Online activities including website
and electronic newsletters and
promotions
Approval process implementation
Implementation
Results