| 3 1 2 K i n g s M i l l s R o a d M a s o n O H 4 5 0 4 0 5 1 3 . 7 5 4 . 2 2 1 9 All materials copyright Lauren Originals, Inc. 2004-2006 |
Client: Epilepsy Foundation of Western Ohio
What they do: Generate awareness on issues surrounding
epilepsy and assist those dealing with epilepsy in the Dayton area.
LOI International Marketing Overview:
The Epilepsy Foundation of Western Ohio had its annual
'Mudaritaville' Mud Volley Ball Tournament coming up and needed
some serious public relations to promote the low-budget- its largest
fundraiser of the year.
Traditionally, little mentions appeared in print or on the air because
of staff time being taken up with logistics planning and sponsorship
solicitation.
With a concentrated effort to develop event announcements and
focus stories on those that benefit from the Foundation, a front page
story in the Life section of the Dayton Daily News appeared while
four TV stations aired 10 segments on the tournament itself. The
event had a record number of participants as a result.
What they do: Generate awareness on issues surrounding
epilepsy and assist those dealing with epilepsy in the Dayton area.
LOI International Marketing Overview:
The Epilepsy Foundation of Western Ohio had its annual
'Mudaritaville' Mud Volley Ball Tournament coming up and needed
some serious public relations to promote the low-budget- its largest
fundraiser of the year.
Traditionally, little mentions appeared in print or on the air because
of staff time being taken up with logistics planning and sponsorship
solicitation.
With a concentrated effort to develop event announcements and
focus stories on those that benefit from the Foundation, a front page
story in the Life section of the Dayton Daily News appeared while
four TV stations aired 10 segments on the tournament itself. The
event had a record number of participants as a result.
Client Activities included:
Public Relations- print and broadcast
Public Relations- print and broadcast
Implementation
Results